My role as Art Director on photoshoots required me to work with photographers, writers and the production team to capture the necessary content for the theme of the season. Typically a shoot would firstly require a site reccy to document and determine shoot locations. Once this was decided we would work with the Production team to plan our days out and work with the photographers and models to shoot the full clothing range.
Seasonal catalogue design required me to work in a small team to turn around the design and production in only a few weeks. I worked on concept through to execution, which consisted of art direction on photoshoots, commissioning writers and illustrators for additional material, creating bespoke illustration and typography and working with the printers to ensure the catalogues were good to print.