Aron Jones - Creative Direction & Digital Design
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LSF clothing

I created the identity to Bristol-based clothing brand LSF.

"Inspired by dreamers and the beauty of simplicity, LSF takes its notes from the laid back styles of Bristol and Melbourne, Australia, to create clothing that embodies creativity, love and opportunity."

Harmoniously reflecting swans create a symbol of love and unity – a unique marque that captures the essence of the label. This marque was also developed as a repeat pattern for additional products in their range.

See more at lsfclothing.com

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