Aron Jones - Creative Direction & Digital Design


My role was to oversee all digital content from on all platforms for multiple regions. I was required to continuously develop the look and feel of Topshop online and improve the overall functionality of the desktop site, apps and mobile site. My main focus was UI and UX design.

I ran numerous campaigns, including the award-winning London Fashion Week campaign where we created the world's first Virtual Reality Catwalk. Customers could enter the Topshop flagship store and view the live show in real time through the use of Oculus Rift technology. This nabbed us the winners spot at the BT RetailWeek Technology Awards 2014.

In my time at Topshop I made it my responsibility to bring the brand up to speed with modern digital design principles whilst simultaneously promoting forward-thinking processes. I encouraged the highest standards of design and ensured the team I mentored did the same.