Aron Jones - Creative Direction & Digital Design
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Welsh Space Campaign

Identity design created for Goldsmith’s University graduate Hefin Jones and his project ‘Welsh Space Campaign’.

 My brief was to create an emblem that represented space travel and the country of Wales. Taking inspiration from traditional space mission patches I sketched a series of ideas when I discovered the representation of a space shuttle in the tail of the Welsh Dragon.

My brief was to create an emblem that represented space travel and the country of Wales. Taking inspiration from traditional space mission patches I sketched a series of ideas when I discovered the representation of a space shuttle in the tail of the Welsh Dragon.

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 The idea was to promote astronomical ambition for the people of Wales by harnessing the natural materials and engineering talents that Wales is home to.

The idea was to promote astronomical ambition for the people of Wales by harnessing the natural materials and engineering talents that Wales is home to.

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 This emblem was applied to a variety of material for his show as well as featuring in an article alongside Hefin’s project in Wired Magazine.

This emblem was applied to a variety of material for his show as well as featuring in an article alongside Hefin’s project in Wired Magazine.

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